Our story

Built for athletes.
By athletes.

Lotte & Belle Co started with a simple idea, that the right product, made with real care, can change how an athlete feels about themselves. On the mat. At competitions. Every single day.

Auckland, New ZealandNZ · AU · USA · UK2,400+ athletesWorld champion founded
Our mission
“To inspire and uplift others, one product, one athlete, one competition at a time.”
Where it started

More than a ponytail brand.

Lotte & Belle Co was born from a simple belief: that athletes deserve products designed specifically for them.

From DIY pinning kits to our signature 100% real human hair ponytails, everything we make starts with the athlete in mind.

We’re proudly based in Auckland, New Zealand, and we ship to athletes across NZ, Australia, USA and UK.

Founded
Auckland, New Zealand — Built by World Champion Cheerleaders who knew exactly what was missing.
Shipping to
New Zealand · Australia · USA — Athletes everywhere deserve products built for them.
Our community
2,400+ athletes — Growing every competition season.
What we make
Premium ponytails · Pinning kits · Accessories — Everything crafted with cheerleaders in mind.
The community

Real athletes. Real moments.

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Follow @lotteandbelleco
The team behind it

Meet Arabella & Charlie.

Arabella
Co-Founder
Arabella
World Champion Cheerleader
Hi, I’m Arabella! I’m 15 and have been cheering since I was nine. I’m a flyer and love being up in the air, now I fly on Level 5. I’m also a tumbler, and my favourite tumble pass is a round off backhand spring full. In 2025, I competed at ICU with NZ Juniors where we won gold! I also competed at the IASF Cheerleading Worlds with Junior Academy, and our team won bronze. My dream team is Lady Jags in Miami and my favourite cheer memory was winning ICU and getting to celebrate my team in Orlando!
“We built this for every athlete who’s ever been stressed about comp day hair. That stops now.”
Charlie-Rose
Co-Founder
Charlie-Rose
World Champion Cheerleader
Hi, I’m Charlie! I’m 14 and have been cheering since I was eight. I have mostly been a base throughout my cheer journey and am now a Level 5 base. I’m also a tumbler, and my favourite tumble pass is a whip through to full. In 2025, I competed at ICU with NZ Youth, where we won gold! I also competed at the IASF Cheerleading Worlds with Junior Academy when I was 13, and we brought home bronze. My dream team is Lady Jags in Miami and my favourite cheer memory, was getting fitted for my worlds ring in Orlando after we won ICU!
“You train for months. Your look should match your effort. That’s the whole point.”
What we stand for

The things that matter to us.

Athlete first. Always.
Every decision we make starts with one question: is this actually good for the athlete?
Community over competition.
Sport is better when teams lift each other up. We build products that spark connection and shared confidence.
Quality that performs.
We only make things we’d use ourselves. 100% real human hair. No shortcuts. No compromise.
Find us

Proudly Auckland based.

Based in Auckland, New Zealand, shipping to athletes across NZ, Australia, and the USA.

hello@lotteandbelleco.com WhatsApp +64 21 730 632 @lotteandbelleco
Map showing Auckland, New Zealand
Join the pack

Train hard. Shine brighter.

Shop the collection, find your perfect shade, or just say HI. We’re always here.

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