Lotte & Belle Co started with a simple idea:  to create a way for athletes, especially young girls, to support and encourage each other. From DIY pinning kits designed to boost team spirit to advent calendars filled with motivation, our products are crafted with the athlete in mind.   We believe in the power of positive energy and the strength that comes from a supportive community.

We're on a mission to inspire & uplift others – one product at a time. Learn about our journey and how we're building a community of athletes who lift each other up, right here in Auckland, New Zealand, and beyond.